Gordon M. Shepherd: Neurogastronomy: How the Brain Creates Flavor and Why it Matters

Neurogastronomy: How the Brain Creates Flavor and Why it Matters


Description

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavor's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories. Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.

MERCY WATSON THINKS LIKE A PIG - Explains how to tune in to imaginal Neurogastronomy: How the Brain Creates Flavor and Why it Matters pdf cells to heal the past, activate the shaman within, and download information from the future In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios-such as Madhouse, Gonzo, Aniplex, and Studio Ghibli-Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries-including those that produce film, television, manga (comic books), and toys and other licensed merchandise-and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.


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Author: Gordon M. Shepherd
Number of Pages: 288 pages
Published Date: 02 Aug 2013
Publisher: Columbia University Press
Publication Country: New York, United States
Language: English
ISBN: 9780231159111
Download Link: Click Here
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